Belongs on the bookshelf of every financial advisor, estate planner, foundation trustee and charity leader...
-Stephen C. Nill, JD
  CEO, CharityChannel.com

This is a great little book!
-Paul Newman, Philanthropist

A rare voice of clarity and wise counsel for donors ...
-Ken Berger, CEO, Charity Navigator

This book is a must!
-Bill O'Reilly, Fox News Anchor

Fascinating ... I couldn't put it down!
-Doris Buffett, Philanthropist

SMART GENEROSITY is the essential and indispensable resource for donors and clients of all ages, interests, and capacities to give.

Using this book -- and it IS a book to be used -- guarantees two results ... your charitable giving will be more effective and the organizations you support will be better served!

Written by "charity sherpa" Renata Rafferty -- one of the nation's most engaging and respected experts on philanthropy -- SMART GENEROSITY is the only book to offer practical advice, real-life stories, and extensive recommendations guaranteed to uncomplicate even the largest philanthropic gifts.


SMART GENEROSITY is also an excellent resource for financial and wealth advisors, and belongs on the required reading list of every

    *   Certified financial planner & wealth manager
    *   Charitable gift fund executive
    *   Estate and tax planning attorney
    *   Family office executive
    *   Foundation trustee
    *   Charity leader
    *   Giving officer
    *   Any professional who advises clients with a
        philanthropic interest

The book offers guidelines, tips and information you won't find anywhere else, including:

    *  FIVE steps to defining your philanthropic focus
    *  FOUR ways to assess a charity
    *  The ONE question to ask before making a gift
    *  The TEN warning signs a donor should never ignore



In addition, SMART GENEROSITY reveals how a donor advised fund works, simplifies socially responsible investing, offers the secret to raising a charitable child, and much more, as well as answering donors' most frequently asked questions.

RENATA J. RAFFERTY is the nation's leading advocate for informed philanthropy and the media's "go to" guest on issues and breaking stories related to charity.